Carve by · Letter

26 letters, 26 feelings

Every letter primes a different feeling. V is vibrant. K is crisp. M is round. Pick an onset to see how it shapes a brand's first impression.

A energy 4/10

Confident, open, expansive

Amazon · Apple · Asana · Adobe

B energy 5/10

Bold, blunt, declarative

BlackBerry · Brex · Bolt · Bumble

C energy 4/10

Versatile, soft-or-hard depending on next vowel

Coca-Cola · Cisco · Canva · Calm

D energy 5/10

Decisive, definite

Dropbox · Dasani · Dell · Duolingo

E energy 3/10

Bright, technological, small/precise

eBay · Etsy · Excel · Edison

F energy 3/10

Smooth, frictional, friendly

Facebook · Figma · FedEx · Ford

G energy 5/10

Generative, grounded, growth

Google · Glossier · Granola · GitHub

H energy 2/10

Breathy, humble, honest

Hims · Hubspot · Honda · Häagen-Dazs

I energy 4/10

Small, precise, individual

iPhone · Instagram · Intel · Imgur

J energy 5/10

Jaunty, modern, slightly informal

Jeep · Jira · Java · Juno

K energy 7/10

Sharp, crisp, bright

Kodak · Kindle · Krispy Kreme · Klarna

L energy 4/10

Liquid, lifting, lyrical

Lyft · Linear · Loom · Lululemon

M energy 3/10

Maternal, warm, hummed

Microsoft · McDonald's · Mira · Mantle

N energy 3/10

Neutral, natural, nurturing

Nike · Noom · Nubank · Netflix

O energy 5/10

Round, bouba, full

Sonos · Roku · Volvo · Otto

P energy 7/10

Punchy, popping, percussive

Pepsi · Pixar · PowerBook · Pentium

Q energy 7/10

Curious, distinctive, rare

Quora · Quartz · Quibi · Quizlet

R energy 4/10

Rolling, robust, ready

Rivian · Roku · Reddit · Ralph Lauren

S energy 5/10

Noisy, alert, attention-grabbing

Stripe · Snapchat · Slack · Spotify

T energy 7/10

Tight, terse, definite

Tesla · Twitter · TikTok · Twilio

U energy 3/10

Deep, you, communal

Uber · YouTube · Udemy · Unilever

V energy 10/10

Vibrant, alive, the most active letter

Vercel · Volvo · Verily · Vimeo

W energy 3/10

Wide, welcoming, wave-like

WhatsApp · Wikipedia · Wells Fargo · Windsurf

X energy 8/10

Fast, crisp, innovation

Xerox · Xbox · Tesla Model X · Netflix

Y energy 3/10

Young, yes, asymmetric

YouTube · Yelp · Yahoo! · Yeezy

Z energy 9/10

Zany, attention, edge

Zoom · Zillow · Zendesk · Zara