Carving archetype · truncation
Chop a longer word at a syllable boundary
Microcomputer → Micro. Application → App. Bumble (from bumblebee). The truncation feels modern because it skips the formal noun-ending. Often pairs with another technique afterward (truncate then add -ify, truncate then double a consonant).
Exemplar brands: Cisco (San Francisco) · FedEx (Federal Express) · Microsoft (microcomputer + software) · Verizon (veritas + horizon)
Source: derived from naming-agency literature
Latin/Greek root + classical suffix
Vowel mutationi→y, drop a vowel, double a vowel
TruncationChop a longer word at a syllable boundary
BlendingFuse halves of two words
Compound-evocativeTwo real words, third meaning emerges
Foreign borrowingReal word from another language
Phonetic inventionPure CVCV from preferred phonemes
MisapplicationCommon English word in unrelated context