Carving archetype · misapplication
Common English word in unrelated context
Apple (computers). Amazon (marketplace). Bumble (dating). The word already exists — but in a context unrelated to your category. The mismatch is the brand. Works only when the original meaning is positive or curiosity-provoking.
Exemplar brands: Apple · Amazon · Bumble · Square · Anchor · Stripe
Source: derived from naming-agency literature
Latin/Greek root + classical suffix
Vowel mutationi→y, drop a vowel, double a vowel
TruncationChop a longer word at a syllable boundary
BlendingFuse halves of two words
Compound-evocativeTwo real words, third meaning emerges
Foreign borrowingReal word from another language
Phonetic inventionPure CVCV from preferred phonemes
MisapplicationCommon English word in unrelated context